Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler 
 - 3rd ed. 
 - New Jersey:  Prentice-Hall,  1986. 
 -  xxiv,774p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0137018304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP