TY - BOOK AU - Summiyah Mahmood AU - Supervised by Babar Hussain Shah, Dr. ED - Department of Mass Communication TI - Effects of television advertisements on Pakistani children: Exploring parents' perception on buying behavior U1 - 302.235 PY - 2021/// CY - 1 PB - Allama Iqbal Open University KW - Dissertation, Academic -- MPhil Mass Communication N1 - HB; MPhil/MS UR - https://aioupakistan-my.sharepoint.com/:b:/g/personal/aiou_thesis_aiou_edu_pk/EVlkmfmXfKRLvYk6gLmY_qMB9Ay1Fxeb-OKB2kkgUO7cRg?e=dBLH5r ER -