Boyd, Harper W. <br/><br/>
Marketing management : 
Harper W. Boyd and William F. Massy 
 - New York :   Harcourt Brace,  1972. 
 - 618 p. 
 - The harbrace series in business and economics. .
<br/><br/> Paperback 
<br/><br/><label>ISBN: </label>0155551124 9780155551121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOM