Czinkota, Michael R. <br/><br/>
Marketing management 
Michael R. Czinkota and Masaaki Kotabe 
 - 2nd ed. 
 - Australia:  South-Western College Publishing,  2001. 
 -  xxv, 598p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0324072651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZM