Cannon, Tom <br/><br/>
Basic marketing  :principles and practice 
Tom Cannon 
 - 3rd ed. 
 - Delhi:  A.I.T.B.S. Publishers,  2002. 
 -  xiv,463p. 
<br/><br/> Included index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAB