Baran, Stanley J. <br/><br/>
Mass communication theory  :foundations, ferment, and future 
Stanley J. Baran and Dennis K. Davis 
 - 3rd ed. 
 - New York:  Thomson, Wadsworth,  2003. 
 -  xiii,406p. 
<br/><br/> pbk 
<br/><br/>Includes bibliographical references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>18004230563 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication
<br/><br/><label>Dewey Class. No.: </label>302.2  / BAM