O'Connor, John <br/><br/>
Marketing and information technology   :the strategy, application and implementation of IT in marketing 
John O'Connor and Eamonn Galvin 
 - London:  Pitman,  1997. 
 -  xii, 289p. 
<br/><br/> Includes index and bibliography 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0273626442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Data processing
<br/><br/><label>Dewey Class. No.: </label>658.800285  / OCM