TY  - BOOK
AU  - O'Connor, John
AU  - Galvin, Eamonn
TI  - Marketing and information technology:  :the strategy, application and implementation of IT in marketing
SN  - 0273626442
U1  - 658.800285 
PY  - 1997///
CY  - London
PB  - Pitman
KW  - Marketing-Data processing
N1  - Includes index and bibliography
ER  -