Diamond, Jay <br/><br/>
Principles of marketing 
Jay Diamond and Gerald Pintel 
 - 2nd ed. 
 - New jersey:  Prentice-Hall,  1980. 
 -  437p. 
<br/><br/> HB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0137014171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markrting
<br/><br/><label>Dewey Class. No.: </label>658.8  / DIP