TY  - GEN
AU  - Diamond, Jay
AU  - Pintel, Gerald (jt.auth)
TI  - Principles of marketing
SN  - 0137014171
U1  - 658.8 
PY  - 1980///
CY  - New jersey
PB  - Prentice-Hall
KW  - Markrting
N1  - HB
ER  -