TY  - GEN
AU  - Peter, J. Paul
AU  - Donnelly, James H. (jt.auth)
AU  - Tarpey, Lawrence X. (jt.auth)
TI  - A preface to marketing management
SN  - 0256027129
U1  - 658.8 
PY  - 1982///
CY  - Plano, Texas
PB  - Business Publications
KW  - Marketing management
N1  - PB; Includes bibliography and index
ER  -