McCarthy, E. Jerome. <br/><br/>
Basic marketing  : a managerial approach 
Mccarthy, E. Jerome , William D. Perreault 
 - 9th ed. 
 - Homewood:  Richard D. Irwin,  1987. 
 - xviii, 749p.  
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0256036497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB