Mudie, Peter <br/><br/>
The management and marketing of services 
Peter Mudie,  Angela Cottam  
 - 2nd ed. 
 - Oxford:  Butterworth-Heinemann,  1999. 
 - x, 306p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0750635940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Management<br/>Service industries-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUM