TY  - BOOK
AU  - Mudie, Peter
AU  - Cottam, Angela (jt.auth)
TI  - The management and marketing of services
SN  - 0750635940
U1  - 658.8 
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Service industries-Management
KW  - Service industries-Marketing
N1  - PB
ER  -