Dalrymple, Douglas J. <br/><br/>
Basic marketing management 
Douglas J. Dalrymple and Leonard J. Parsons 
 - New York:  John Wiley & Sons,  1995. 
 -  xii, 457p. 
<br/><br/> PB 
<br/><br/>Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>047158603X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAB