TY  - GEN
AU  - Dalrymple, Douglas J.
AU  - Parsons, Leonard J. (jt. auth)
TI  - Basic marketing management
SN  - 047158603X
U1  - 658.8 
PY  - 1995///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing-Management
N1  - PB; Includes index
ER  -