TY  - GEN
AU  - Boyd,Harper W.
AU  - Massy,William F.
TI  - Marketing management
T2  - The harbrace series in business and economics
SN  - 0155551124
U1  - 658.8 
PY  - 1972///
CY  - New York
PB  -  Harcourt Brace
KW  - Marketing--Management
N1  - Paperback
ER  -