KOTLER,  <br/><br/>
Marketing management  analysis, planning, implementation, and control 

 - 9th ed 
 - New Jersey  Prentice Hall International,  1998 
 - Various Pages 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9780132613637 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM