TY  - BOOK
AU  - KOTLER, 
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation, and control
SN  - 9780132613637
U1  - 658.8 
PY  - 1998///
CY  - New Jersey
PB  - Prentice Hall International
N1  - PB
ER  -