Farese, Lois Schneider <br/><br/>
Marketing essentials 
Lois Schneider FArese, Grady Kimbrell and Carl A. Woloszyk 
 - 2nd 
 - New York:  McGraw-Hill,  1997. 
 - xix, 620p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-02-640601-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / FAM