TY  - BOOK
AU  - Farese, Lois Schneider
AU  - Kimbrell, Grady (jt. auth)
AU  - Woloszyk, Carl A. (jt. auth)
TI  - Marketing essentials
SN  - 0-02-640601-2
U1  - 658.8 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes index
ER  -