Pride, William M. <br/><br/>
Marketing  : basic concept and decision 
William M. Pride and O. C. Ferrell 
 - Boston:  Houghton Mifflin,  1987 
 -  766p 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRM