McGown, K. L. <br/><br/>
Marketing research  :text and cases 
K. L. McGown,  
 - Cambridge:  Ma. Winthrop,  1979. 
 -  432p 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-case studies
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCM