TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C. (jt.auth)
TI  - Marketing: : basic concept and decision
U1  - 658.8 
PY  - 1977///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing management
N1  - Includes index
ER  -