McCarthy, E. Jerome <br/><br/>
Basic marketing  : a managerial approach 
E. Jerome McCarthy 
 - 4th ed. 
 - Homewood, Illinois:  Richard D. Irwin,  1975. 
 -  694p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB