Mason, J. Barry. <br/><br/>
Marketing  : principles and strategy  
J. Barry Mason and Hazel F. Ezell  
 - Plano, Texas:  Business Publications,  1987. 
 - xviii, 810p. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>02560239393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAM