Eisend, Martin <br/><br/>
Research methodology in marketing  : theory development, empirical approaches and philosophy of science considerations 
Martin Eisend , Alfred Kuss 
 - Switzarland:  Springer Nature,  2019. 
 - ix, 238p. 
<br/><br/> HB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9783030107932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research-Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83  / EIR