TY  - BOOK
AU  - Eisend, Martin
AU  - Kuss, Alfred (jt.auth)
TI  - Research methodology in marketing: : theory development, empirical approaches and philosophy of science considerations
SN  - 9783030107932
U1  - 658.83 
PY  - 2019///
CY  - Switzarland
PB  - Springer Nature
KW  - Marketing research-Methodology
N1  - HB
ER  -