Reed ,Peter  <br/><br/>
Strategic marketing   : decision making & planning  
Peter  Reed  
 - 4th ed.  
 - Australia:  Cengage learning,  2015. 
 - 289p. 
<br/><br/><label>ISBN: </label>9780170241236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Planning <br/>Strategic planning <br/>Marketing - Management 
<br/><br/><label>Dewey Class. No.: </label>658.802  / RES