Sarstedt , Marko  <br/><br/>
A concise guide to market research:  the process, data , and methods using IBM SPSS statistics  
Sarstedt  Marko and Eril Mooi  
 - Berlin:  Springer.  2019, 
 - 396p.  
<br/><br/><label>ISBN: </label>9783662567067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics - Statistics <br/>Marketing  research 
<br/><br/><label>Dewey Class. No.: </label>511.42  / SAC