Kumar, V  <br/><br/>
Costumer relationship management   : Concept, strategy, and tools  
V  Kumar and Werner Reinartz 
 - 3rd. ed 
 - Berlin:  Springer,  2018. 
 - 411p. 
<br/><br/><label>ISBN: </label>978366255380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - Management 
<br/><br/><label>Dewey Class. No.: </label>658.8121  / KUC