Dolnicar, Sara <br/><br/>
Market segmentation analysis   : understanding it, doing it, and making it useful  
Sara Dolnicar. Bettina Grun and  Friedrich Leisch  
 - Austrian:  Springer,  2018. 
 - 324p. 
<br/><br/><label>ISBN: </label>9789811088179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markeating research <br/>consumers, Preferences 
<br/><br/><label>Dewey Class. No.: </label>658.8343  / DOM