TY  - BOOK
AU  - Dolnicar, Sara
AU  - Bettina Grun (jt.auth)
AU  - Friedrich Leissch (jt.auth)
TI  - Market segmentation analysis : : understanding it, doing it, and making it useful 
SN  - 9789811088179
U1  - 658.8343 
PY  - 2018///
CY  - Austrian
PB  - Springer
KW  - Markeating research
KW  - consumers, Preferences
ER  -