Tomczak, Torsten <br/><br/>
Strategic marketing   :market-Oriented corporate and business unit planning 
Torsten Tomczak Sven Reinecke and Alfred Kuss 
 - Switzerland:  Springer Gabler,  2018. 
 - 253p. 
<br/><br/><label>ISBN: </label>9783658184162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business <br/>Business and management
<br/><br/><label>Dewey Class. No.: </label>658.8  / TOS