Keegan, Warren J <br/><br/>
Global marketing management  
Warren J Keegan , Elyse Arnow Brill and Sandeep Puri 
 - 8th ed. 
 - Boston:  Pearson,  2014. 
 - 479p. 
<br/><br/><label>ISBN: </label>9780273768685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing - Management <br/>International business enterprises 
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEG