Alsem, Karel Jan  <br/><br/>
Applied strategic marketing   : a step by step approach  
Karel Jan Alsem  
 - London:   Routledge,   2019. 
 - xiii, 224p.  
<br/><br/><label>ISBN: </label>9781138332089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management 
<br/><br/><label>Dewey Class. No.: </label>658.802  / ALA