TY - BOOK AU - Rafi Mohammed AU - Fisher Robert (jt.auth.) AU - Jaworski Bernard J. (jt.auth.) AU - Chaill Aileen M. (jt.auth.) TI - Internet marketing: building advantage in the networked economy SN - 0072510226 U1 - 658.84 PY - 2002/// CY - Boston PB - McGraw-Hill KW - Internet marketing ER -