Holtzclaw, Eric V. <br/><br/>
Laddering  : unlocking the potential of consumer behavior 
Eric V. Holtzclaw  
 - Hoboken:  John Wiley & Sons,  2013. 
 - xvi,208p. 
<br/><br/><label>ISBN: </label>9781118566121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HOL