Contemporary issues in branding 
edited by Pantea Foroudi and Maria Palazzo 
 - London:  Routledge,  2020. 
 - xvi;299p 
<br/><br/> pbk 
<br/><br/>includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9781138368545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing channels
<br/><br/><label>Dewey Class. No.: </label>658.827  / CON