Crawford, Merle <br/><br/>
New products management 
Merle Crawford and Anthony Di Benedetto 
 - 11th ed. 
 - New York:  McGraw Hill,  2015. 
 - xx,588p. 
<br/><br/><label>ISBN: </label>9780078029042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products-Management
<br/><br/><label>Dewey Class. No.: </label>658.575  / CRN