Zeithaml, Valarie A. <br/><br/>
Services marketing  : integrating customer focus across the firm 
Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler 
 - 7th ed. 
 - New York:  McGraw Hill,  2018. 
 - xxviii,514p. 
<br/><br/><label>ISBN: </label>9780078112102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing<br/>Customer services<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZES