Buttle, Francis <br/><br/>
Customer relationship management  : concepts and technologies 
Francis Buttle and Stan Maklan 
 - 4th ed. 
 - London:  Routledge,  2019. 
 - xxiii,444p. 
<br/><br/><label>ISBN: </label>9781138498259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations-Management
<br/><br/><label>Dewey Class. No.: </label>658.812  / BUC