Kotler, Philip <br/><br/>
Marketing management  : an Asian perspective 
Philip Kotler, Kevin Lane Keller [ et.al] 
 - 7th ed. 
 - Harlow:  Pearson,  2018. 
 - xxvi,845p. 
<br/><br/><label>ISBN: </label>9781292089584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Marketing Asia-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR