Alon, Ilan <br/><br/>
Global marketing   : strategy practice, and cases 
Ilan Alon, Eugene Jaffe, Christiane prange and Donata Vianelli 
 - 3rd ed. 
 - New York:  Routledge,   2021. 
 - xxvi,639p. 
<br/><br/><label>ISBN: </label>9780367196097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.84  / GLO