TY  - BOOK
AU  - Alon, Ilan
AU  - Jaffe, Eugne
AU  - Prange, Christiane
AU  - Vianelli, Donata
TI  - Global marketing : : strategy practice, and cases
SN  - 9780367196097
U1  - 658.84 
PY  - 2021///
CY  - New York
PB  - Routledge, 
KW  - Export marketing
KW  - Export marketing-Case studies
ER  -