Malhotra, Naresh K. <br/><br/>
Essentials of marketing research  : a hands-on orientation 
Naresh K. Malhotra 
 - Global ed. 
 - Boston:  Pearson Education Limited,  2015. 
 - 432p. 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9781292060163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAE