TY  - BOOK
AU  - Alvarez del Blanco, Roberto M. 
TI  - Brand beauty uleashed: : the value of aesthetics in marketing
SN  - 9780367112400
U1  - 658.827 
PY  - 2020///
CY  - London
PB  - Routledge
KW  - Branding (Marketing)
KW  - Manufactures
KW  - Aesthetics-Psychological aspects
ER  -