Marketing management  :a cultural Perspective,  
Edited by Luca M.Visconti, Lisa Penaloza and Nil Toulouse 
 - 2nd ed. 
 - London:  Routledge,   2012. 
 - xviii, 528p. 
<br/><br/><label>ISBN: </label>9781138561410 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management-cross cultural studies.<br/>Export marketing--Cross-cultural studies.<br/>Marketing--Cross-cultural studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR