Kostelijk, Erik.  <br/><br/>
Brand positioning:   connecting marketing strategy and communications 
Erik Kostelijk and Karel Jan Alsem  
 - Oxon:  Routledge,   2020. 
 - vii, 254p. 
<br/><br/><label>ISBN: </label>978-0367250195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KOB