Aaker, David A. <br/><br/>
Marketing research 
David A. Aaker, V. Kumar, George S. Day, Meredith Lawley and David Stewart 
 - 2nd Pacific Rim ed. 
 - Milton:  John Wiley & Sons,  2007. 
 - xix, 601p. 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9780470810705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research-Textbooks
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR